Digital Marketing Manager - Glasgow

Management - Operations
Ref: 2936 Date Posted: Tuesday 30 Mar 2021
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G1 Group- In House Digital Marketing Manager

G1 Group is a privately owned and operated hospitality and retail group. With a portfolio including (but not limited to) hotels, restaurants, cinemas, convenience stores and more, we are looking for an entrepreneurial and dynamic thinker to join our in house marketing team based in Glasgow.

Operating from Hamilton House in the west end, you will join a small, close knit group of creatives who oversee marketing, graphic design, branding and social media for the wider group.

Your responsibilities will include-

  • Email Marketing, including building short, medium and long strategies to ensure our campaigns are engaging and driving conversion to book. Experience with Campaign Monitor/Mailchimp or a similar programme would be advantageous.

 

 

  • Work with the Head Of Marketing to ensure seamless integration of marketing messaging, ensuring that our digital output is timely, targeted, and topical. Working towards set KPIs including increasing website traffic, booking conversation, and newsletter sign ups.

 

  • Digital Innovation- you’ll need to be constantly looking for ways to innovate across our digital platforms, so our websites stand out from the crowd.

 

 

  • A strong understanding of PPC and SEO including Google Adwords, and able to work with our in-house Social Media Manager to develop and execute targets campaigns for different segments of the business.

 

  • Some commercial web design and front-end development, so you’ll need to be skilled in HTML, CSS, CMS and working with Wordpress sites. You’ll also need to have an understanding of PHP, Javascript/jQuery and Adobe Creative Suite.

 

  • Analytics and reporting, so you’ll need to be able to digest and present reports, trends and recommendations based on digital data

 

  • Liaising with our Social Media Manager to deliver campaigns which cross both platforms, including things like competitions and newsletter sign ups.

 

In return, we offer a competitive salary, generous company benefits, and an unrivalled opportunity to work with some of the most well-known brands in Scotland.